Digital is now and Now is Digital! It does not just need of a time but it is a next big thing for sure!
Every business requires promotion, advertisements for a better return on investment (ROI). It’s increasing mobility, giving people more freedom of choosing what works best for them and all from the ease of their handheld devices, anywhere and everywhere. If we compare traditional marketing to digital- we could see a lot of differences in both ways.
The old/standard ways of marketing, while still at work, are fast becoming obsolete. While being costly, they do not ensure the survival of the company as well as digital marketing can.
Let’s discuss what are the reasons why Digital Marketing has gain so much popularity and fame., not just that but it also proved a successful marketing strategy, which overcomes on drawbacks which were difficult to tackle over the period of time.
- Adaptability and Flexibility
It is easy to adopt as well as you have the freedom to be flexible. For example – If you are running a social campaign on Facebook and in between, you wish to shift social channel you still can do that.
Also, there are no such rules and regulations one needs to strictly follow except cyber laws and particular social channel restrictions.
- Cost-Effectiveness – Saving a penny is worth a billion!
When you’re bringing a new company to light, you do not want to worry about every tiny cost that arises for the proper needed launch. The first impact is going to last for a lot longer than you generally comprehend. If you can save up on the marketing costs then all your attention can stay on the production end.
In comes digital marketing with all its cost-effectiveness by giving businesses a greater chance at increasing their revenue.
- Higher Conversion Rate – Conversion = Sales = ROI = Business Continuity!
Since so many of us are buying a lot many things online these days, you can understand how one gets to the point, where you cannot resist buying a product. Digital marketing is the reason why it happens. You see a website, a company, flaunting its product in the most pleasing manner and you are completely lost. This is only because of the digital team that is behind creating that appearance and impact.
A higher conversion rate is one of those benefits that a marketing campaign can create for a company. It’s the number of clicks you receive on your website that also become real customers. A greater rate simply means a winning marketing strategy; people are interested in your product and they are willing to spend their precious money on it. So go ahead and knock them out!
- Branding – Brand is the heart of your marketing strategy
Digital strategists are incorporating real life like situations into the whole seller story. This makes the consumers relate more to your brand. Whether its food, a household item or a business proposition, digitally empowered media campaigns are running every venture and generating better results than ever.
Once the business is publically famous, it leaves lasting imprints, which customers can go to repeatedly in their heads, increasing sales.
- Social Listening – Listen to your customer
They call it Omnichannel! “Marketers now need to provide a seamless experience, regardless of channel or device. Consumers can now engage with a company in a physical store, on an online website or mobile app, through a catalogue, or through social media”
Underlying the channel part – how we interact rather how better we listen to our customers through their comments on social media, blogs, videos, articles etc. Gauging the right opinion, anticipate the need and fulfil those by the customer-centric approach. Digital makes it so easy – that you are not just able to document it but also can retrieve as if when you require.
There are a lot more factors still there which one needs to consider along with there is lot more space to perform R&D when it comes to the digital marketing mix N matchup with IoT, AI and Machine Learning. We will keep talking, discussing and listening about it in future too through this platform.
Feel free to join this wave, by sharing your thoughts via comments. Cheers’
©Aumkar Upadhye – 2018
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